NEXT will pry the subject of alternative energy out of its special interest pigeonhole by giving it an extreme makeover. NEXT is produced by EnergyNext, a nonprofit dedicated to bringing the energy issue into mainstream consumer awareness. Next energy sources are not alternatives; they're the future. Presenting the next energy sources in a fashionable and practical way will increase demand, in turn promoting research and growth in the industry. NEXT is a nonpartisan investigation into our dependence on oil and an exploration of next energy solutions. NEXT will provide accessibility to the energy subject by using the music, imagery and vernacular of pop culture. The audience will be inspired by realistic, attainable, and cool ways of conserving, expending and generating energy. More than a documentary, NEXT will generate an energy revolution.